Since the stunning debut on November 9 of last year, Evergrande Spring’s inexorable rise has created a miracle in FMCG industry, at the same time, the storm of “Evergrande Spring”becomes increasingly strong: orders worth 5.7 billion yuan were just received on national distributor meeting held on last weekend. November 15, member of the Standing Committee of the CPPCC and chairman of the board of directors of Evergrande Group led top management team to Jilin Province for deepening the cooperation, while on the side of Jilin Province, water source of Evergrande Spring, they suggested that, full support will be provided for Evergrande Spring to become larger and stronger.
15 Million Tons Capacity Wins Supports From Jilin Province
Xu Jiayin and his team arrived at Changchun, Jilin Province, on November 15, before which, news of the miracle-with orders worth 5.7 billion yuan placed-Evergrande Spring created in 130 days has caused extensive concern. In consideration of this, high attention has been paid to Xu Jiayin and his team: secretary of Jilin Provincial Party Committee, Wang Rulin, deputy secretary of Jilin Provincial Party Committee and governor, Ba Antsoru, secretary of Municipal Party Committee of Changchun City, Gao Guangbin, member of the standing committee of provincial committee and vice governor, Chen Weigen, together with other two colleagues, met member of the standing committee of the CPPCC and chairman of the boarder of directors of Evergrande Group, Xu Jiayin and his team, and had a meeting with them. Both parties made extensive discussion and in-depth exchanges on furthering cooperation in drinking water and expanding investment in Jilin Province, and so on, moreover, consensus was reached on such important issues as increasing yield of water source and construction of special railway line for Evergrande Spring.
It’s reported that, Jilin Province indicated strong support of Evergrande Spring, and demanded relevant functional departments do good job of coordination, so as to ensure that Evergrande Spring’s yield of water source in Changbai Mountain can met planning requirements of 15 million tons per year, guaranteeing that every drop of water comes from Changbai Mountain.
According to the project investment planning signed between Jilin Province and Evergrande Group, the annual output of high-end mineral water project invested by Evergrande in Jilin Province will amount to 15 million tons in the future. Currently, Evergrande Spring’s production line of phase one has been operating at full production, while that of phase two is also under preparation for construction.
Jilin Provincial Party Committee and Jilin Provincial Government demanded that, cities and counties of all levels should do a good job of related coordination and communication, and improve the investment environment, so as to ensure that Evergrande Spring’ yield from water source in Changbai Mountain meets the long-term planning requirement of annual output of 15 million tons, fundamentally guarantee that every drop of Evergrande Spring comes from Changbai Mountain and the mode “Supply all national people from one water source”is be implemented throughout.
Special Railway Line Connects With Evergrande Spring Factory
In addition to ensuring the yield of capacity, Jilin Province also pays attention to combining local transportation construction with the development of Evergrande Spring project, so as to drive and promote the economic development of Jilin Province.
According to sources, for Jilin Province, increasing railway transport capacity has been an important means of driving industrial development in recent years. With the investment and construction of Evergrande Spring project and on-coming capacity expansion, Jilin Provincial Party Committee and Jilin Provincial Government have planned to accelerate related construction plan, remodel railway line for increasing capacity and add special railway line directly connected to Evergrande Spring factory.
Once the plan of special railway line for factory is implemented, it means that railway transport capacity of Evergrande Spring is expected to increase by about 3 million tons per year, which will greatly guarantee the increasing of Evergrande Spring’s capacity in corresponding period. And what’s more important is that, the upgrading and completion of Evergrande Spring’s logistics system will substantially reduce time and cost of transportation, ensuring that consumers from all over China can drink high quality Evergrande Spring more conveniently.
High Quality of Evergrande Spring Is Hotly Pursued In the Market
Quality of daily drinking water is related to thousands of households, and actually, how to make healthy water become available to the people is a project of people’s livelihood.
“As a leading private enterprise in China, Evergrande has been adhering to the concept of people’s livelihood. And what we have been considering are as follows: how to do more beneficial things to the public, and implement more projects of people’s livelihood. We should make full and good use of the brand of Evergrande, so as to make more contributions to the society, a problem we have been studying in the last three to five years.”
Xu Jiayin also specially emphasized that:”water source and quality of Evergrande Spring are guaranteed, at the same time, the detection means is much advanced, conforming to world class standard. We are doing this thing from a very high level. Good resource, good quality and guaranteed resource are encouraging us to make investment in Evergrande Spring at all costs.”
Evergrande Spring originates from deep mineral spring of Changbai Mountain, which, together with the Alps in Europe and the Caucasus in Europe, are recognized as three golden water sources in the world, conforming to European standard of mineral water quality, which is strictest in the world. Evergrande Spring carries forward the cultural concept of Evergrande Group, follows the tenet of quality and honesty, carefully choose silver dragon spring of Changbai Mountain as the water resource, introduces most advanced production equipment in the world, adopts fully automated production, as well as directly water extracts from deep volcanic rock, and produced through filling and without air contact, which guarantee the high quality of natural mineral water, in addition, mode of “Supply all national people from one water source” serves as the best guarantee of Evergrande Spring’s good quality.
Market feedback tells everything out. Starting from scratch, and from small to large, Evergrande Spring has created a miracle in domestic FMCG industry, also, it obtains orders worth 5.7 billion yuan; all these data suggests that high quality of Evergrande Spring is highly recognized by consumer and the market. And hot pursuance of Evergrande Spring in the market is to be continued.