On January 12, to pay back support and kindness of all distributors, and strengthen information communication between headquarter and brand companies, Evergrande Spring National Partner Meeting & Order-placing Meeting was grandly held in Qingyuan Evergrande Century Tourism City, and the appearance of Xu Jiayin, chairman of the board of directors of Evergrande Group, vice chairman Xia Haijun, vice president Liu Yongzhuo and Pan Yongzhuo, president of Evergrande Mineral Water Group at the dinner have added great splendor to the grand meeting.
The reporter learned from the site that, this meeting has gathered over 3000 representatives of leading FMCG distributors and chained mall & supermarket, which creates a record of number of participated people of high-end mineral water partnership meeting. Besides 332 regional distributor representatives of municipal level from established branch sales company of Evergrande Mineral Water Group, there have been related distributors of dozens of other cities or regions who attended the meeting with enthusiasm: leading distributor of FMCG from many important regions, including such popular cities as Beijing, Shanghai, Guangzhou, Tianjin and Shenzhen, and representatives of chained mall & supermarket which is most influential; and the sales channel fully covers WAL-MART, CR Vanguard, Carrefour, Lotus, Tesco and other larges stores, as well as FMCG distribution system of all areas in China. On the site of the meeting, senior leaders of Evergrande Group expressed high recognition towards miracle of Evergrande Spring, that is, complete rapid distribution in 130 days since being promoted out, and this has created a record in the industry. Orders worth 2.7 billion yuan are signed over the meeting, and it takes only 30 days to sign orders worth 5.7 billion yuan, with daily value amounting 200 million yuan.
Xu Jiayin said on the meeting:”as one of leading private enterprises in China, Evergrande Spring has been adhering to the business philosophy centered on people’s livelihood. Based on real estate, Evergrande Spring chooses to enter into FMCG industry at this time period out of full confidence in the current national consumer market. Strategically, mineral water industry will be another supporting industry besides Evergrande property industry for people’s livelihood.”While talking about cooperation and promotion concept of Evergrande Spring in the future, Xu Jiayin want to thank all partners and distributors present here firstly, and he thinks that, “win-win” has been the most determined pace of all industrial cooperations since Evergrande rises sharply. “and cooperation has to be just and transparent, and realize a win-win situation, for only then can enterprise have a long-term and stable prospect of chain operation.”
It is introduced that, element of “Evergrande Spring”was implanted into ceremony to a maximum extent after Evergrande football successfully win the champion of AFC Champions League, and the brand thus obtained great publicity. Evergrande Mineral Water Group has made lengthy and continuous report on dozens of TV and 300 mainstream medias in China. At the same time, Evergrande Spring has successively promoted Journey of Evergrande Spring National Interaction, which is named as “Find Quality of Evergrande Spring, Light Up Healthy China”, Evergrande Spring food festival, and so on, conducting online and offline promotion and propaganda of the brand.
Evergrande Spring originates from Silver Dragon Spring of Changbai Mountain, relies on advanced production equipment and adopts fully automated production; the water is directly extracted from deep volcanic rock, produced through filling and without air contact, thus guaranteeing the high quality of natural mineral water. Evergrande Spring contains such twenty rich and balanced trace elements as selenium and strontium that are needed by human body, among which, the content of metasilicate is relatively higher, and its pH value ranges from 7.25 to 7.8, being water of natural weak alkaline. Evergrande Spring has been devoting to satisfy daily water-drinking demand of the general national people with best service, and sincerely looking to create success jointly with both new and old customers.
(Journalist Mao Jing)