After “a short rest”of one week, Evergrande Spring attracts the attention of netizens with frequently played ad. On December 30, in joining with five mainstream portal websites, Evergrande Spring launches the second marketing attack, and this interactive marketing activity themed as “Find Evergrande Spring’s Quality”become the hotly debated topic among netizens.
It is understood, this activity is jointly participated by five largest portal websites in China, and it aims at leaving a deeper impression of Evergrande Spring’s high quality on people’s mind, through well planned online and offline activities, as well as interaction with netizens.
Marketing Sets Up the Stage For Quality
Network activity of “Find Evergrande Spring’s Quality”for this time is the second marketing tide following its appearance on December 9 when the finals of AFC Champions League was held.
This activity will realize in-depth interaction with netizens from multiple perspectives, narrow the psychological distance between Evergrande Spring and netizens and substantially increase their awareness and liking of product, by taking advantage of a series of internet products that have large number of users, which include micro-blog, we-chat, video, and online interactive games of portal website. Meanwhile, it will also take advantage of network’s offline organizational capacity, and organically combines offline and online through encouraging netizens to find sales outlet of Evergrande Spring around themselves, so as to truly make them have a deeper understanding of Evergrande Spring’s excellent quality.
It is understood that, Evergrande Spring originates from deep mineral spring of Changbai Mountain, and is recognized as one of three golden water sources in the world. It contains such twenty rich and balanced trace elements as selenium and strontium that are needed by human body, among which, the content of metasilicate is relatively higher; it is of natural weak alkaline, and its pH value ranges from 7.25 to 7.8; it was warmly welcomed by consumers once coming into the market.
Customized Incentives Attract Lots of “Evergrande-fun”
It must be said, as usual, this online marketing activity adopts incentive mechanism to promote the participation of netizens, but what’s different is that, incentive mechanism for this time will also be of “Nouveau riche”style, which has attracted lots of netizens by its generous incentives.
Besides normal small gifts, netizens who participate in it will have opportunity of training with Evergrande stars and traveling Changbai Mountain, as well as getting Evergrande luxury house with seascape in Hainan. Netizens from all China strive to take participation in it once being promoted out, creating an upsurge of finding Evergrande Spring’s quality.
Insiders suggest that, activity rewards are of multiple Evergrande elements, which can be understood for showcasing related industry chain of Evergrande, as well as strong brand endorsement of Evergrande Group.
It must be said that, winners of special prize“Journey to Evergrande football club”can not only watch Evergrande’s game of AFC Champions League on site, but also have an opportunity of closely participating in training activities of Lippi and Evergrande stars, having a face-to-face interaction with them. And the design of this special prize has become a hot topic on various fan forums, and it’s expected to win a large number of big fans of Evergrande football.